Revamping The Marketing Site for a B2B marketplace
To inform customers about Eze's expanded operations and device categories, we redesigned the marketing website. A clear direction was established for development and layout organization with a content-first approach. Working with the marketing team and a designer, we arrived at a design that met our objectives. The redesigned front page effectively communicates Eze's unique value proposition and showcases the different device types available on the platform.
About expert
A Principal Designer at Eze.
Tomi applied their knowledge of Design in E-Commerce on the following markets: North America and EMEA.
Tomi built products like Marketing page using the variety of tools such as tool Figma, Slack, Notion, Shortcut, Fullstory and Google Analytics.
Other cases by Tomi
Improving The Authentication Experience at a B2B marketplace
I created a new authentication mechanism for Eze that followed the style guide. To make it easier for visitors to authenticate, I added a simple registration and login pop-up form that minimized page shifts.
Enhancing The Shop Experience at a B2B marketplace
To improve the shopping experience, I analyzed key data such as popular items, user search preferences, pricing updates, and stock levels. With the engineering team, we introduced filtering criteria for different device categories on the shop page. I also tested multiple formats for showcasing device pricing and availability, including a real-time product pricing list view extension.
To provide users with more comprehensive product information, the product detail screen was enhanced. Users can adjust product category parameters and view recent sale prices to make informed decisions. The product information display was improved with a simple open and close functionality, more product images, and accessible payment channels through Eze.
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